Video Marketing Now http://videomarketingnow.com Video Marketing Now with Barbara Griffin, the Video Marketing Queen Thu, 25 Aug 2011 13:21:45 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Video Marketing Now is a Podcast by Sydney Video Marketer Barbara Griffin. Information, Tips and discussion about the benefits of using video for your online marketing. I also discuss SEO to optimize the benefit of your video marketing, and production tips and tricks to make sure your video message will connect with your customer. Of interest to business owners and internet marketers alike who are interested in using the power of video to attract new customers and promote their product, service or brand. Video Marketing Now with Barbara Griffin, the Video Marketing Queen Barbara Griffin http://videomarketingnow.com/wp-content/uploads/2010/04/videomarketing.pngVideo Marketing Nowhttp://videomarketingnow.com video marketing, video marketer, video marketing queen, marketing video, video production no Barbara Griffin beatgirl@ozemail.com.au Video Marketing Queen – I’ll tell you a little secret… http://videomarketingnow.com/video-marketing-queen-ill-tell-you-a-little-secret.html http://videomarketingnow.com/video-marketing-queen-ill-tell-you-a-little-secret.html#comments Wed, 19 May 2010 18:04:18 +0000 Admin http://videomarketingnow.com/?p=217

okay, so this is my secret….
video marketing queen on page #1 of google
video marketing queen on page #2 of google
video marketing queen on page #3 of googlevideo marketing queen on page #4 of google

Basically, I’ve got basically 2 indented listings on the first page of google (for video marketing queen) and multiple properties showing up on the next three pages, all of which I created. Which is cool.

But I notice that the one that looks the most ‘compelling’ – i.e. if someone saw it they might feel they had to read it – is something about the video marketing queen being ‘deposed from google’ …’if I have my SEO way with her’….

now, here’s my little secret – that was me deliberately being a little tongue in cheek, a little risque – a little dare I say it negative – because unfortunately, in the world today, 85 percent of people will gravitate towards a negative spin headline, and only 15 percent will gravitate towards a positive headline. This means that ‘how to be an awesome record producer’ will be less popular than ‘hallmarks of a crap record producer’.

I learned the 85/15 thing from Brendan Nichols, and frankly, I was shocked. But I could see that the saying ‘shit sells newspapers’ is true for exactly that reason.

I also learned about catchy headlines from Dean Hunt, in fact that’s a whole-nother story. For later, cause I’m tired. It’s 4.01 am and I’m still up, trying to work on this 30 day challenge stuff – and I have a 10am appointment tomorrow. Call me keen or what?

Anyway, I should settle down a bit soon (after Friday!)

Whoop… thanks for reading, feel free to contact me if you made it thus far!

barb…

]]> http://videomarketingnow.com/video-marketing-queen-ill-tell-you-a-little-secret.html/feed 0 okay, so this is my secret…. Basically, I’ve got basically 2 indented listings on the first page of google (for video marketing queen) and multiple properties showing up on the next three pages, all of which I created. Which is cool. But I notice that the one that looks the most ‘compelling’ – i.e. if someone saw it they might feel they had to read it – is something about the video marketing queen being ‘deposed from google’ …’if I have my SEO way with her’…. now, here’s my little secret – that was me deliberately being a little tongue in cheek, a little risque – a little dare I say it negative – because unfortunately, in the world today, 85 percent of people will gravitate towards a negative spin headline, and only 15 percent will gravitate towards a positive headline. This means that ‘how to be an awesome record producer’ will be less popular than ‘hallmarks of a crap record producer’. I learned the 85/15 thing from Brendan Nichols, and frankly, I was shocked. But I could see that the saying ‘shit sells newspapers’ is true for exactly that reason. I also learned about catchy headlines from Dean Hunt, in fact that’s a whole-nother story. For later, cause I’m tired. It’s 4.01 am and I’m still up, trying to work on this 30 day challenge stuff – and I have a 10am appointment tomorrow. Call me keen or what? Anyway, I should settle down a bit soon (after Friday!) Whoop… thanks for reading, feel free to contact me if you made it thus far! barb… okay, so this is my secret…. Basically, I’ve got basically 2 indented listings on the first page of google (for video marketing queen) and multiple properties showing up on the next three pages, all of which I created. Which is cool. But I [...] Barbara Griffin Video Marketing Queen 2.44 video marketing queen, brendan nichols, dean hunt, seo no Video Marketing Queen – doing the Google Dance http://videomarketingnow.com/video-marketing-queen-doing-the-google-dance.html http://videomarketingnow.com/video-marketing-queen-doing-the-google-dance.html#comments Tue, 18 May 2010 10:25:45 +0000 Admin http://videomarketingnow.com/?p=210

Update! Just refreshed my Market Samurai, and for video marketing queen, I went from #2 (which I held for two nights) to #14 (currently) – despite doing a pretty lengthy and informative post about my efforts last night.

Well maybe a little *too informative (ha!) – cause ‘someone’ has obviously done a bit of work on their site overnight, and good for them.

Or is it just what they call the ‘google dance’?

Oddly, when I actually google the term, I am #3 and #4 (indented listing). I sorta don’t get it, but hey, they call this the google dance. In fact, I just refreshed Market Samurai, and now I’m #1 for video marketing queen (phrase match) but only #14 for broad match. I tell ya, it’s a complex lil’ set of algorithms we dance with!

And it’s not the first time my actual google results vary with other people that live only 10k away and who I get to check; you would think they get served the same results as me, but that’s not always the case!

It’s also not the first time my google search results don’t match up with what Market Samurai tells me.

However; people say that Market Samurai is the most consistent and what you should base your results on (not what you see in your browser, in other words.)

In the end the google high rankings are going to be held by people who have deep websites (lots of sites), have been around a while (my sites for this particular 30 day challenge are obviously only 27 days old, or less than 5 days old (and for the record, the 5 day old sites are already in the top 50) – and ‘popular and trusted’ – by either organic and natural backlinks over time, or ‘bought ones’ as so many internet marketers do.

For the record, I have not purchased any ‘bought’ links for the video marketing queen keyword, I still could, but how I feel about it now is… a little different.

My current positions are #1, #2, #2, #5 and #8 for my 5 primary keywords, so I am super super happy with that and hope that some will hold there until Friday (when the 30 day challenge wraps up – that’s our 30th day.)

Actually… geeze! I refreshed Market Samurai again (it’s now several hours later, as I never finished my post earlier) – and it’s changed again!!! – I’m #1, #2, #8, #9, #12 and #14.

Ooh, more confusing still; that’s for ‘broad match’.

For phrase match, I’m either ‘the same’, or ‘higher’.
Like, for some keywords I’m like #8 broad and #1 phrase, and others I’m higher in broad match and not even on the chart for phrase match. So go figure…

And why do we all chase these google first page rankings like they’re the holy grail?

Three main reasons; one, our ego (it feels good! we won the race! we proved we had skills! – etc) -
two – we want the traffic (because we think, the more people that go to our page because of our high search engine position, the more potential customers we may get – and thirdly, because it gives us a perception of ‘knows her stuff!’ by people who seach for a term and find our site at or near the top.

The google dance goes on, I’m like… it’s a cork and an ocean thing. You float and then you get shoved down by a wave and then you bob up again and maybe even a little bounce.

Because in the end the universe of google is sort of like the quantum field; there’s unlimited potential, and it’s being co-created in the moment by everyone in the world who is submitting and posting and making videos and all that stuff – and constantly, constantly changing.

Like, the only thing constant is change. So… the dance goes on… the google dance, the dance of life, the dance of juggling my tasks for the week, and client work, and my music production and co-writing (had an amazing day with an ARIA winning producer today creating the beds for 5 new tracks) – and life goes on, and what fun it is!

Ranking update as of today – 20 May 2010 – #1, #2, #8, #8, #8, #14 for my 30 day challenge keywords. I’m happy.

Oh, PS, check out Suzette’s site about Seo Promotion

love, the video marketing queen (?) – to be continued!

]]> http://videomarketingnow.com/video-marketing-queen-doing-the-google-dance.html/feed 0 Update! Just refreshed my Market Samurai, and for video marketing queen, I went from #2 (which I held for two nights) to #14 (currently) – despite doing a pretty lengthy and informative post about my efforts last night. Well maybe a little *too informative (ha!) – cause ‘someone’ has obviously done a bit of work on their site overnight, and good for them. Or is it just what they call the ‘google dance’? Oddly, when I actually google the term, I am #3 and #4 (indented listing). I sorta don’t get it, but hey, they call this the google dance. In fact, I just refreshed Market Samurai, and now I’m #1 for video marketing queen (phrase match) but only #14 for broad match. I tell ya, it’s a complex lil’ set of algorithms we dance with! And it’s not the first time my actual google results vary with other people that live only 10k away and who I get to check; you would think they get served the same results as me, but that’s not always the case! It’s also not the first time my google search results don’t match up with what Market Samurai tells me. However; people say that Market Samurai is the most consistent and what you should base your results on (not what you see in your browser, in other words.) In the end the google high rankings are going to be held by people who have deep websites (lots of sites), have been around a while (my sites for this particular 30 day challenge are obviously only 27 days old, or less than 5 days old (and for the record, the 5 day old sites are already in the top 50) – and ‘popular and trusted’ – by either organic and natural backlinks over time, or ‘bought ones’ as so many internet marketers do. For the record, I have not purchased any ‘bought’ links for the video marketing queen keyword, I still could, but how I feel about it now is… a little different. My current positions are #1, #2, #2, #5 and #8 for my 5 primary keywords, so I am super super happy with that and hope that some will hold there until Friday (when the 30 day challenge wraps up – that’s our 30th day.) Actually… geeze! I refreshed Market Samurai again (it’s now several hours later, as I never finished my post earlier) – and it’s changed again!!! – I’m #1, #2, #8, #9, #12 and #14. Ooh, more confusing still; that’s for ‘broad match’. For phrase match, I’m either ‘the same’, or ‘higher’. Like, for some keywords I’m like #8 broad and #1 phrase, and others I’m higher in broad match and not even on the chart for phrase match. So go figure… And why do we all chase these google first page rankings like they’re the holy grail? Three main reasons; one, our ego (it feels good! we won the race! we proved we had skills! – etc) - two – we want the traffic (because we think, the more people that go to our page because of our high search engine position, the more potential customers we may get – and thirdly, because it gives us a perception of ‘knows her stuff!’ by people who seach for a term and find our site at or near the top. The google dance goes on, I’m like… it’s a cork and an ocean thing. You float and then you get shoved down by a wave and then you bob up again and maybe even a little bounce. Because in the end the universe of google is sort of like the quantum field; there’s unlimited potential, and it’s being co-created in the moment by everyone in the world who is submitting and posting and making videos and all that stuff – and constantly, constantly changing. Like, the only thing constant is change. So… the dance goes on… the google dance, the dance of life, the dance of juggling my tasks for the week, and client work, and my music production and co-writing (had an amazing day with an ARIA winning producer today creating the beds for 5 new tracks) – and life goes on, and what fun it is! Ranking update as of today – 20 May 2010 – #1, #2, #8, #8, #8, #14 for my 30 day challenge keywords. I’m happy. Oh, PS, check [...] Update! Just refreshed my Market Samurai, and for video marketing queen, I went from #2 (which I held for two nights) to #14 (currently) – despite doing a pretty lengthy and informative post about my efforts last night. Well maybe a little *too [...] Barbara Griffin Video Marketing Queen 10.17 video marketing queen, google dance, google first page rankings, high search engine position, market samurai, no Video Marketing Queen http://videomarketingnow.com/video-marketing-queen.html http://videomarketingnow.com/video-marketing-queen.html#comments Mon, 17 May 2010 14:32:42 +0000 Admin http://videomarketingnow.com/?p=207 Post image for Video Marketing Queen

video marketing queenWould you like to know how to become a video marketing queen?

Ten DaysHow about – in about ten days flat?

Well! I guess it does depend on definition, so let’s start there.

If you typed ‘video marketing queen’ into google – well the thing is, that google is dynamic. So now if you typed that search term into Google, I could be in the results or not – but that the time of writing this post (which was only last night, 16 May, 2010) 0- but cause it was late, I didn’t finish writing the post, and saved it as a draft – I was not ranking for that keyword with this site on the first page of Google.

but blimey down, woke up this morning and I’m #2 in Google.

(now, this wasn’t just an accident, believe me. I did rather a lot of secret and not so secret things to get that result. But nothing any Internet Marketer or Video Marketing Queen worth her salt doesn’t know.

(Just shows how FAST this can happen, and how clever Google is at finding new, fresh, and relevant content to give to people. )

Now, about how I spotted this opportunity in the first place – or rather, Belinda helped me – I was still trying to concentrate on ‘video marketing ‘ and ‘video marketer’. I’m #1 in google for ‘video marketing now’, ‘video marketing sydney’ (with another property), #2 for ‘barbara griffin’, #2 for ‘video marketing queen’, #8 for ‘sydney video marketer’ and ‘video marketer sydney’, and even #49 for ‘video marketer’ which is a really great one to go for (yet much more competitive).

Now the point of being on the front page of google isn’t sort of anything meaningful in itself, though the ego likes it of course, when hard work has been done. It doesn’t mean a billion hits, or a million dollars, necessarily, because that (the million, LOL) depends on other things like if people come to my page and think I seem like someone cluey and fun who they’d love to do business with and get in contact with me – or hire me, or maybe even offer to buy this site from me for a bazillion dollars because of all the fun content and google rewards in the form of ranking that it’s not only already getting, but will continue to get (did I mention this site is only 25 days old????!!!)

Actually, forget google for a minute – I’ve been using market samurai which pulls information not only from google but other sources, to give me a really slammin’ picture of what’s going on, and who’s ranking for that keyword. That link I gave you give you a free trial for ten days, so do check it out even if you don’t buy it!

Market Samurai is perhaps a little gnarly to use at first, but it’s also easy. Once you have the right information inputted, you click ‘generate results’ and the software basically colour codes it for you.

I.e. Lots of green means GO – AKA – opportunity!!!

So, Market Samurai (giving away one of my video marketing queen trade secrets here!) – tells me that out of the top ten results in google for the keyword ‘video marketing queen’, not one single site has the keyword in the title, URL, description, and header.

I wouldn’t exactly call it a paddock, but there are certainly green grass opportunities that Market Samurai shows me, when I analyse the competition.

So, because I am a bit of an SEO expert (ha!) and know how to spot an opportunity when I see one, I think BINGO! – because why? Because the sites that are ranking for that keyword are just sort of random sites, i.e. links to videos or popular blog posts on the subject.

video marketing queen dot com

So, first step is that I see if I can buy the dotcom. Well, unfortunately someone already owns the dot com, but there is something odd going on here, because when I type site:theirurl.com into google, our dear old fave search engine has only indexed one page, and that’s a .swf file.

I try to click on the file, which gives me a video which takes up the whole screen and doesn’t load. I type the domain into google and it redirects to another domain. So I conclude – no SEO competition there!

I therefore confidently head over to namecheap.com and buy a bunch of domains.
Hey, well they are available, and Market Samurai says green, which means, GO, right!

video marketing now current google index (the first bit of it)

video marketing now google index

By the way this is what it is supposed to look like when you type site:yourdomain.com into google.

I then put up some websites on each domain, with a modicum of content on them to boot.

The .me hasn’t been indexed yet, which is not really surprising as I am not sure how much google values that suffix. Anyway; so now to tackle the other ten listings on the front page of google.

I may not take them all out by the end of the 30 day challenge, but I’m happy with achieving a #2 spot for the time being.

The moral of the story is: Never build your brand on ‘rented’ properties (i.e. Web 2.0/Social Media).

A true video marketing queen would never build her house on sand; but a palace, owned by her, and one that she can pass on to her descendents. (or, sell… hehe)

Talk soon… this has been a lot of fun and I have much much more to say on the subject of video marketing queens, so stay tuned!

Barb AKA ‘VMQ’ LOL

]]> http://videomarketingnow.com/video-marketing-queen.html/feed 0 Would you like to know how to become a video marketing queen? How about – in about ten days flat? Well! I guess it does depend on definition, so let’s start there. If you typed ‘video marketing queen’ into google – well the thing is, that google is dynamic. So now if you typed that search term into Google, I could be in the results or not – but that the time of writing this post (which was only last night, 16 May, 2010) 0- but cause it was late, I didn’t finish writing the post, and saved it as a draft – I was not ranking for that keyword with this site on the first page of Google. but blimey down, woke up this morning and I’m #2 in Google. (now, this wasn’t just an accident, believe me. I did rather a lot of secret and not so secret things to get that result. But nothing any Internet Marketer or Video Marketing Queen worth her salt doesn’t know. (Just shows how FAST this can happen, and how clever Google is at finding new, fresh, and relevant content to give to people. ) Now, about how I spotted this opportunity in the first place – or rather, Belinda helped me – I was still trying to concentrate on ‘video marketing ‘ and ‘video marketer’. I’m #1 in google for ‘video marketing now’, ‘video marketing sydney’ (with another property), #2 for ‘barbara griffin’, #2 for ‘video marketing queen’, #8 for ‘sydney video marketer’ and ‘video marketer sydney’, and even #49 for ‘video marketer’ which is a really great one to go for (yet much more competitive). Now the point of being on the front page of google isn’t sort of anything meaningful in itself, though the ego likes it of course, when hard work has been done. It doesn’t mean a billion hits, or a million dollars, necessarily, because that (the million, LOL) depends on other things like if people come to my page and think I seem like someone cluey and fun who they’d love to do business with and get in contact with me – or hire me, or maybe even offer to buy this site from me for a bazillion dollars because of all the fun content and google rewards in the form of ranking that it’s not only already getting, but will continue to get (did I mention this site is only 25 days old????!!!) Actually, forget google for a minute – I’ve been using market samurai which pulls information not only from google but other sources, to give me a really slammin’ picture of what’s going on, and who’s ranking for that keyword. That link I gave you give you a free trial for ten days, so do check it out even if you don’t buy it! Market Samurai is perhaps a little gnarly to use at first, but it’s also easy. Once you have the right information inputted, you click ‘generate results’ and the software basically colour codes it for you. I.e. Lots of green means GO – AKA – opportunity!!! So, Market Samurai (giving away one of my video marketing queen trade secrets here!) – tells me that out of the top ten results in google for the keyword ‘video marketing queen’, not one single site has the keyword in the title, URL, description, and header. I wouldn’t exactly call it a paddock, but there are certainly green grass opportunities that Market Samurai shows me, when I analyse the competition. So, because I am a bit of an SEO expert (ha!) and know how to spot an opportunity when I see one, I think BINGO! – because why? Because the sites that are ranking for that keyword are just sort of random sites, i.e. links to videos or popular blog posts on the subject. video marketing queen dot com So, first step is that I see if I can buy the dotcom. Well, unfortunately someone already owns the dot com, but there is something odd going on here, because when I type site:theirurl.com into google, our dear old fave search engine has only indexed one page, and that’s a .swf file. I try to click on the file, which gives me a video which takes up the whole screen and doesn’t load. I type the domain into google [...] Would you like to know how to become a video marketing queen? How about – in about ten days flat? Well! I guess it does depend on definition, so let’s start there. If you typed ‘video marketing queen’ into google – well the thing is, that [...] Barbara Griffin Video Marketing Queen 19.22 video marketing queen, video marketer, market samurai, market samurai free trial no The Video Marketing Queen (who me?) http://videomarketingnow.com/the-video-marketing-queen-who-me.html http://videomarketingnow.com/the-video-marketing-queen-who-me.html#comments Thu, 13 May 2010 14:20:38 +0000 Admin http://videomarketingnow.com/?p=160 Post image for The Video Marketing Queen (who me?)

Oh boyohboyohboy!!! (The queen is dead, long live the queen!)

(Warning, this is more of a personal blog post, so if you were after a bit of tight, sassy how-to/step by step kinda content, go read another post!)

So. About a week ago I was discussing this site and it’s search engine ranking with my bud and biz pardner, Ms Belinda Faulkner from i-marketing edge, AKA Cuzin Bee. (just riffing on the Andy Jenkins/Frank Kern/Cousin Trey thing. We love them!)

Belinda knows I’m in a mastermind group that’s doing a 30 day challenge – because she is my #1 mastermind herself – and she also knows that I’ve picked one of the hardest keywords of the whole group – ‘video marketing’ – with 1.39 million competing pages. (sigh.)

One of the sites currently in the top ten for that keyword has 208 MILLION pages (yep.) Another has 6,310 backlinks. (That’s gonna be hard to beat. D’ya THINK!)

Or is it?

How am I doing so far?
I’m not going to tell you my ranking position yet because I am going to wait to break that news after the end of the 30 day challenge, and I admit that beating the site with the 208 million pages AKA amazon.com and the other site with the 6,310 backlinks is gonna be hard, but hey, there’s still 8 days to go, right!

However… the 30 day challenge is to be on the ‘front page of google’ for a particular keyword – Ol’ Cuzin Bee comes in; she suggested add to my list of keywords the term ‘video marketing queen’. It’s a variation of my main keyword – video marketing – but the ‘queen’ version still gets a lot of searches, and is not very competitive.

video marketing queen

much better hair than me, but much worse SEO skills

On that note: though I am sure the very lovely reigning video marketing queen would not like to hear this, the reason this search term is not very competitive is because she has not done a very good job with her SEO, despite the fact that her brand name is ‘out there’ – in my and Belinda’s observation she doesn’t ‘own it’ (from an internet marketing point of view’ – which is why she is vulnerable to a skilled internet marketer coming along and wiping her off the front page of google.

So.. thanks to Bee…. I found a new keyword… and to be honest, it will be quite fun to be the new reigning video marketing queen of google. And if the future ex queen gets the shits with me, I would be happy to back off the old SEO and let her have it back. Maybe.

Though, come to think of it, she should let me do her SEO cause she obviously needs some help!!!

Yeahman!

I’m gonna now read my latest post on one of my web 2.0 properties: I will tell you the link in the podcast.
cheers!

Barbs

(Below is the second podcast of my blogspot post!)

]]> http://videomarketingnow.com/the-video-marketing-queen-who-me.html/feed 1 Oh boyohboyohboy!!! (The queen is dead, long live the queen!) (Warning, this is more of a personal blog post, so if you were after a bit of tight, sassy how-to/step by step kinda content, go read another post!) So. About a week ago I was discussing this site and it’s search engine ranking with my bud and biz pardner, Ms Belinda Faulkner from i-marketing edge, AKA Cuzin Bee. (just riffing on the Andy Jenkins/Frank Kern/Cousin Trey thing. We love them!) Belinda knows I’m in a mastermind group that’s doing a 30 day challenge – because she is my #1 mastermind herself – and she also knows that I’ve picked one of the hardest keywords of the whole group – ‘video marketing’ – with 1.39 million competing pages. (sigh.) One of the sites currently in the top ten for that keyword has 208 MILLION pages (yep.) Another has 6,310 backlinks. (That’s gonna be hard to beat. D’ya THINK!) Or is it? How am I doing so far? I’m not going to tell you my ranking position yet because I am going to wait to break that news after the end of the 30 day challenge, and I admit that beating the site with the 208 million pages AKA amazon.com and the other site with the 6,310 backlinks is gonna be hard, but hey, there’s still 8 days to go, right! However… the 30 day challenge is to be on the ‘front page of google’ for a particular keyword – Ol’ Cuzin Bee comes in; she suggested add to my list of keywords the term ‘video marketing queen’. It’s a variation of my main keyword – video marketing – but the ‘queen’ version still gets a lot of searches, and is not very competitive. much better hair than me, but much worse SEO skills On that note: though I am sure the very lovely reigning video marketing queen would not like to hear this, the reason this search term is not very competitive is because she has not done a very good job with her SEO, despite the fact that her brand name is ‘out there’ – in my and Belinda’s observation she doesn’t ‘own it’ (from an internet marketing point of view’ – which is why she is vulnerable to a skilled internet marketer coming along and wiping her off the front page of google. So.. thanks to Bee…. I found a new keyword… and to be honest, it will be quite fun to be the new reigning video marketing queen of google. And if the future ex queen gets the shits with me, I would be happy to back off the old SEO and let her have it back. Maybe. Though, come to think of it, she should let me do her SEO cause she obviously needs some help!!! Yeahman! I’m gonna now read my latest post on one of my web 2.0 properties: I will tell you the link in the podcast. cheers! Barbs (Below is the second podcast of my blogspot post!) The current video marketing queen may well be deposed from google any minute now, if I have my SEO way with her. Read about why my 30 day Challenge led me to find an opportunity to demonstrate how SEO can beat years of branding in a few days flat. [...] Barbara Griffin Video Marketing Queen 4.29 video marketing queen, belinda faulkner, video marketing, video marketing now, seo no Video Marketer VS Video Production Service http://videomarketingnow.com/video-marketer-vs-video-production-service.html http://videomarketingnow.com/video-marketer-vs-video-production-service.html#comments Sun, 09 May 2010 13:20:32 +0000 Admin http://videomarketingnow.com/?p=147 Post image for Video Marketer VS Video Production Service

video marketer youtube marketingIn the last couple of weeks, when people ask me, hey Barb – what have you been working on lately? –  I’ve been saying

“madly busy with music producing (I’m a sydney music producer) and video marketing and building my site out for the 30 day challenge!”

- and then we end up in a discussion about what being a video marketer actually means – because many people don’t actually know the difference between being a video marketer,  as opposed to a straight out video production service.

So, let me explain.

Yes, video production is a skill that any video marketer needs to either have, or outsource. (shameless plug for my video marketing service) – but video marketing is more than just video production.

Even though: yes, video marketing does involve videos, which have to be created somehow, by someone.

But it’s like: an internet marketer has different skills to a web designer.

Case in point: ‘ugly’ one page one column websites with red writing and a buy now button at the bottom -

(you know the sort I’m talking about, right?) -

- can and do SOOOO much more business than a site based on flash animation that may have cost the business 50 grand or more – (sigh) and gets no traffic. No enquiries. No sales. You with me?

Just like an internet marketer doesn’t have to be a graphic designer, which is a specialist skill that can be hired  - a video marketer does not have to have to be a camera operator, clapper loader, director, stylist, editor, scriptwriter, presenter, sound designer – or anything else – though of course a lot of us do pick up those skills – they’re not essential.

Cause you can outsource, baby.

Okay, now we’ve got that point cleared up, the point is that however you get your marketing video created, you’re a video marketer when you start to use that video online to generate sales, enquiries, confidence, trust, and interest in your product or service.

Sounds good, right? (Correctamundo!)

Did I mention that yutube gets 100 million views a day?

Oh, you’re like, ‘Yawn, that’s old news from october 2009. It gets more than that now!’

It does.

OMG, growth industry.

Do not let your lack of video production skills stop you. (you can outsource)

Do not let your camera-shyness stop you. (outsource a video presenter!)

My message in summary, in case I haven’t been clear?

get into video marketing now!

cheers -

Barbs

]]> http://videomarketingnow.com/video-marketer-vs-video-production-service.html/feed 0 In the last couple of weeks, when people ask me, hey Barb – what have you been working on lately? –  I’ve been saying “madly busy with music producing (I’m a sydney music producer) and video marketing and building my site out for the 30 day challenge!” - and then we end up in a discussion about what being a video marketer actually means – because many people don’t actually know the difference between being a video marketer,  as opposed to a straight out video production service. So, let me explain. Yes, video production is a skill that any video marketer needs to either have, or outsource. (shameless plug for my video marketing service) – but video marketing is more than just video production. Even though: yes, video marketing does involve videos, which have to be created somehow, by someone. But it’s like: an internet marketer has different skills to a web designer. Case in point: ‘ugly’ one page one column websites with red writing and a buy now button at the bottom - (you know the sort I’m talking about, right?) - - can and do SOOOO much more business than a site based on flash animation that may have cost the business 50 grand or more – (sigh) and gets no traffic. No enquiries. No sales. You with me? Just like an internet marketer doesn’t have to be a graphic designer, which is a specialist skill that can be hired  - a video marketer does not have to have to be a camera operator, clapper loader, director, stylist, editor, scriptwriter, presenter, sound designer – or anything else – though of course a lot of us do pick up those skills – they’re not essential. Cause you can outsource, baby. Okay, now we’ve got that point cleared up, the point is that however you get your marketing video created, you’re a video marketer when you start to use that video online to generate sales, enquiries, confidence, trust, and interest in your product or service. Sounds good, right? (Correctamundo!) Did I mention that yutube gets 100 million views a day? Oh, you’re like, ‘Yawn, that’s old news from october 2009. It gets more than that now!’ It does. OMG, growth industry. Do not let your lack of video production skills stop you. (you can outsource) Do not let your camera-shyness stop you. (outsource a video presenter!) My message in summary, in case I haven’t been clear? get into video marketing now! cheers - Barbs Many people don't actually know the difference between being a video marketer, as opposed to a straight out video production service. Yes, video production is a skill that any video marketer needs to either have, or outsource- but there is [...] Barbara Griffin 3.30 video marketer, video marketing, video production service no Video Marketing Now Or Never http://videomarketingnow.com/video-marketing-now-or-never.html http://videomarketingnow.com/video-marketing-now-or-never.html#comments Sat, 08 May 2010 05:12:14 +0000 Admin http://videomarketingnow.com/?p=136 Post image for Video Marketing Now Or Never

Video Marketing Now or Never Presenter Green ScreenVideo Marketing – Now Or Never By Belinda Faulkner

What is Video Marketing?

Marketing is basically the promotion of a product or service. Video     marketing therefore is the use of video to promote a product or service.   Marketing videos are some of the hottest things on line.

Why Video Marketing is the Internet Marketer’s Dream

Marketing online you need to stand out from the crowd. You need to grab attention and do it quickly. It is estimated that you have three seconds to grab someone’s attention when they land on your website. Three seconds is not much time. Unlike my generation in which many of us continuously feel like we are playing electronic catch-up or even chasing there are whole generations now that have grown in the “on demand” age of instant information.

Online marketing video satisfies that need. It is a way to deliver easy to digest information, quickly and simply whilst capturing attention and holding interest. It also serves to build personal connection which is not otherwise easy to do online. We buy from people we trust. Video creates trust. Video testimonials have a high conversion rate because people connect with real people sharing their stories.

Video Works For You

Almost everyone would have heard of videos going viral, been forwarded one or watched one. YouTube has become a household name and acts effectively as a search engine in it’s own right. Good video and smart SEO distribution can generate some real search engine love.

Video keeps searchers on your site longer which again can get you some search engine credit. Videos build trust, create connection and help boost search results.

Internet Video Marketing now or never

Why now or never? I work with business. I work with video and I see two trends when it comes to video. The first being now – jump in with both feet and produce terrible video with bad lighting, poor audio and speakers almost painful uncomfortable to watch.

The second being never – suffering almost perfectionist paralysis never creating a video in the belief it has to be perfect – of mass movie production standards. Marketing with video does not have to be stressful or hard. A little thought before starting can work wonders.

A few tests can check lighting is adequate and you’d be amazed what some well placed lamps can achieve. Pick a quiet location with minimal background noise. Practice your pitch so it just rolls off the tongue on film. Get your business video marketing now. There are enough people committed to never. You can give your business the edge by marketing with video.

Video Marketing Now http://videomarketingnow.com is committed to helping you get your business online and marketing with video. Before you invest in expensive video marketing production review the resources and tips available at video marketing now.

Article Source: http://EzineArticles.com/?expert=Belinda_Faulkner

http://EzineArticles.com/?Video-Marketing—Now-Or-Never&id=4231895

]]> http://videomarketingnow.com/video-marketing-now-or-never.html/feed 0 Video Marketing – Now Or Never By Belinda Faulkner What is Video Marketing? Marketing is basically the promotion of a product or service. Video     marketing therefore is the use of video to promote a product or service.   Marketing videos are some of the hottest things on line. Why Video Marketing is the Internet Marketer’s Dream Marketing online you need to stand out from the crowd. You need to grab attention and do it quickly. It is estimated that you have three seconds to grab someone’s attention when they land on your website. Three seconds is not much time. Unlike my generation in which many of us continuously feel like we are playing electronic catch-up or even chasing there are whole generations now that have grown in the “on demand” age of instant information. Online marketing video satisfies that need. It is a way to deliver easy to digest information, quickly and simply whilst capturing attention and holding interest. It also serves to build personal connection which is not otherwise easy to do online. We buy from people we trust. Video creates trust. Video testimonials have a high conversion rate because people connect with real people sharing their stories. Video Works For You Almost everyone would have heard of videos going viral, been forwarded one or watched one. YouTube has become a household name and acts effectively as a search engine in it’s own right. Good video and smart SEO distribution can generate some real search engine love. Video keeps searchers on your site longer which again can get you some search engine credit. Videos build trust, create connection and help boost search results. Internet Video Marketing now or never Why now or never? I work with business. I work with video and I see two trends when it comes to video. The first being now – jump in with both feet and produce terrible video with bad lighting, poor audio and speakers almost painful uncomfortable to watch. The second being never – suffering almost perfectionist paralysis never creating a video in the belief it has to be perfect – of mass movie production standards. Marketing with video does not have to be stressful or hard. A little thought before starting can work wonders. A few tests can check lighting is adequate and you’d be amazed what some well placed lamps can achieve. Pick a quiet location with minimal background noise. Practice your pitch so it just rolls off the tongue on film. Get your business video marketing now. There are enough people committed to never. You can give your business the edge by marketing with video. Video Marketing Now http://videomarketingnow.com is committed to helping you get your business online and marketing with video. Before you invest in expensive video marketing production review the resources and tips available at video marketing now. Article Source: http://EzineArticles.com/?expert=Belinda_Faulkner http://EzineArticles.com/?Video-Marketing—Now-Or-Never&id=4231895 Marketing online you need to stand out from the crowd, to grab attention and do it quickly. It is estimated that you have three seconds to grab someone's attention when they land on your website. That is not long to catch the generations that [...] Sydney Video Marketer Barbara Griffin 4.59 video marketing now, video marketing no What Every Wanna-Be Video Marketer Needs to Know http://videomarketingnow.com/every-wanna-be-video-marketer-needs-to-know.html http://videomarketingnow.com/every-wanna-be-video-marketer-needs-to-know.html#comments Thu, 06 May 2010 14:20:09 +0000 Admin http://videomarketingnow.com/?p=126 Post image for What Every Wanna-Be Video Marketer Needs to Know

video marketerIf you are reading this article, you probably already appreciate the need of using videos to advertise your product or service.

Creating a video is not exactly a cinch, as there’s a fair bit to it, but it’s certainly possible for just about everyone with some basic computer skills and equipment and a keen interest.

However, like any other skill, you first need to know the basics, what you need to do, and how to do it – and then build your skill from there.

The Basics:

  • Have a good topic.

Before you even start thinking about visuals, you need to be clear on your topic.

I.e. – What you will be advertising, what you want the video to convey – basically, the information you will be relaying to your audience.

The way you present your video will affect its ratings. Therefore, to improve your presentation, it may help you to write a script, and gather all your materials and information, charts, images at the planning stage, and possibly write a script, or at least some bullet points.

Get all these things ready before you step in front of the camera.

  • Have your equipment ready.

Have your cameras, lighting, and shooting crew (if you are using other people to help you) – or tripod (if you are not)  - ready.

Test everything to see that it works well, and never be complacent – be diligent.

Check batteries are charged!

Check the camera settings, check the sound is working, check that you have enough storage for the amount of video you are intending to shoot, or have the ability to download part way throughout the shoot to clear memory if necessary.

It would be a shame to lose the shoot and have to do it over, just for the sake of a flat battery or other minor technicality.

  • Rehearse.

Rehearsal can definitely improve your ‘act’, especially if you haven’t done much on-camera presenting. Your public don’t know this – and so you may have to ‘fake it till you make it’ a little bit at the beginning.  Attitude, as in life, is everything – particularly on camera.

Sure, you can rehearse in front of your bathroom mirror (I won’t tell anyone!) or in front of a small audience, or in front of a web-cam, or even do a test-record and watch it back. Even rehearsing in your mind before you fall asleep at night can help set your confidence to the right level.

Using a mirror or test recording can help you analyse your facial expressions and how they are coming across, so you can adapt and correct them if necessary. In the process, you will also hopefully overcome any self-consciousness – which doesn’t come across well in a video.

If you see that you are doing things like frowning, saying ‘um’, looking in a direction other than the camera, etc – when reviewing your test recording or in the mirror – luckily, these are all things you can rehearse and correct before shooting for real.

And finally – if you are intending to become a successful video marketer whose videos will convert well – make sure to make your video marketing decisions based on what you think the audience wants and would like to see and hear – since your online marketing video is for them, not you.

  • Shoot like a qualified and skilled person – even if you are not.

Do it like the professionals do!

If you first have to refer to a professional video marketer or even to a book or a how-to video before shooting, do it.

Yes, there is a learning curve, and you are on it somewhere at some point. However, it’s really not that hard. Just start where you are. Learn what you need to learn, and then go for it. You’ll find yourself learning more skills naturally as you do more video production.

Use the right amount of light and the best angles. This is actually key,  so do your best.

If you can achieve a good picture and sound quality, you will be doing well – in fact, better than most!

A tip is to stay fairly close to the camera if you are using a mike built in to the camera. This way you will optimise the audio you want to hear (such as your voice) and minimise the background noise.

Keep your video short and succinct – don’t waffle.

Boldness and confidence tends to translate much better on camera than shyness.

Shoot several takes, so you can choose the best.

Shooting in manageable chunks is often easier than running a whole script from beginning to end.

Be honest and fair about your product – and don’t say anything you do not mean sincerely, because that will show.

Tell the truth! And above everything else, don’t forget to have fun! A fun upbeat video will ‘sell’ so much more effectively than a dreary, serious tone.

  • Edit and enhance the video.

Remove all the unnecessary footage that you don’t need. You can now add text, video effects such as fade ins, fade outs, cross dissolves and other effects, plus music, and intercut images – and whatever else you like.

Video editing is an art-form in itself.  The final quality of your edit is going to be up to you. It may come down to your budget if outsourcing – or your equipment, skill and time if you’re editing yourself.

When you think you’ve finished, replay the video over a few times to triple check it, before exporting to the optimal file format.

If you have shot your video at high quality, you may want to use a compressed format such as .flv or .mov for export. If you have shot on a mini-video camera such as flip phone or I-phone, you may just be able to keep the quality at maximum.

You will need editing software for the editing and exporting part.  Windows Movie Maker or Camtasia are good for PC users, or I-Movie is awesome if you’re using a Mac.

Don’t upload your movie to any website until you’re are certain that it is perfect – i.e. proof-view the final render one more time.

You may want to test the movie on a small audience to watch it for you and point out the mistakes you may have missed, before your final export. However, if you do this, be prepared for unwanted criticism from well-meaning friends and family!

Sometimes you might even need to remind yourself, and your friends, that your video is not going to be perfect.

My mentor taught me that ‘Good Enough is Good Enough’ – it is better to upload a video that is pretty good, or good enough – than have nothing at all.

Not that I am advocating mediocrity for a second!

It’s just that as a ‘recovering perfectionist’ myself, I realise that I could have been much more productive if I had just relaxed a little. And you should keep that in mind too, even while also striving to learn and achieve the highest standards you can manage.

When your marketing video is ready, upload it to as many video sites as you have time and energy to submit to. This is because each of these sites leverages your video to a new set of potential viewers and searchers.

There are a large range of sites that will host video for you to choose from, but start with YouTube and Facebook, as they are the most popular.

Exposure to multiple video sharing sites simply means more potential traffic coming your way, so any additional sites you submit to is a bonus.

Once you have submitted your videos, use social bookmarking to bookmark your blog posts and the videos themselves, and invite friends to share your links, in order to benefit from viral views.

And – congratulations, you’re now a video marketer!

]]> http://videomarketingnow.com/every-wanna-be-video-marketer-needs-to-know.html/feed 0 If you are reading this article, you probably already appreciate the need of using videos to advertise your product or service. Creating a video is not exactly a cinch, as there’s a fair bit to it, but it’s certainly possible for just about everyone with some basic computer skills and equipment and a keen interest. However, like any other skill, you first need to know the basics, what you need to do, and how to do it – and then build your skill from there. The Basics: Have a good topic. Before you even start thinking about visuals, you need to be clear on your topic. I.e. – What you will be advertising, what you want the video to convey – basically, the information you will be relaying to your audience. The way you present your video will affect its ratings. Therefore, to improve your presentation, it may help you to write a script, and gather all your materials and information, charts, images at the planning stage, and possibly write a script, or at least some bullet points. Get all these things ready before you step in front of the camera. Have your equipment ready. Have your cameras, lighting, and shooting crew (if you are using other people to help you) – or tripod (if you are not)  - ready. Test everything to see that it works well, and never be complacent – be diligent. Check batteries are charged! Check the camera settings, check the sound is working, check that you have enough storage for the amount of video you are intending to shoot, or have the ability to download part way throughout the shoot to clear memory if necessary. It would be a shame to lose the shoot and have to do it over, just for the sake of a flat battery or other minor technicality. Rehearse. Rehearsal can definitely improve your ‘act’, especially if you haven’t done much on-camera presenting. Your public don’t know this – and so you may have to ‘fake it till you make it’ a little bit at the beginning.  Attitude, as in life, is everything – particularly on camera. Sure, you can rehearse in front of your bathroom mirror (I won’t tell anyone!) or in front of a small audience, or in front of a web-cam, or even do a test-record and watch it back. Even rehearsing in your mind before you fall asleep at night can help set your confidence to the right level. Using a mirror or test recording can help you analyse your facial expressions and how they are coming across, so you can adapt and correct them if necessary. In the process, you will also hopefully overcome any self-consciousness – which doesn’t come across well in a video. If you see that you are doing things like frowning, saying ‘um’, looking in a direction other than the camera, etc – when reviewing your test recording or in the mirror – luckily, these are all things you can rehearse and correct before shooting for real. And finally – if you are intending to become a successful video marketer whose videos will convert well – make sure to make your video marketing decisions based on what you think the audience wants and would like to see and hear – since your online marketing video is for them, not you. Shoot like a qualified and skilled person – even if you are not. Do it like the professionals do! If you first have to refer to a professional video marketer or even to a book or a how-to video before shooting, do it. Yes, there is a learning curve, and you are on it somewhere at some point. However, it’s really not that hard. Just start where you are. Learn what you need to learn, and then go for it. You’ll find yourself learning more skills naturally as you do more video production. Use the right amount of light and the best angles. This is actually key,  so do your best. If you can achieve a good picture and sound quality, you will be doing well – in fact, better than most! A tip is to stay fairly close to the camera if you are using a mike built in to the camera. This way you will optimise the audio you want to hear (such [...] If you are reading this article, you probably already appreciate the benefit of using video marketing to advertise your product or service. Like any other skill, you first need to know the basics, what you need to do, and how to do it - and then [...] Sydney Video Marketer Barbara Griffin 9.10 video marketer, sydney video marketer, video marketing now no Internet Video Marketing: The Newest Online Trend http://videomarketingnow.com/internet-video-marketing-the-newest-online-trend.html http://videomarketingnow.com/internet-video-marketing-the-newest-online-trend.html#comments Tue, 04 May 2010 14:14:52 +0000 Admin http://videomarketingnow.com/?p=111 Post image for Internet Video Marketing: The Newest Online Trend


Internet Video Marketing - the latest trend

Internet Video Marketing - the latest trend

Internet Video Marketing: The Newest Online Trend

Listen to the podcast/Mp3 by Barbara Griffin about the latest trend in Video Marketing.

Since email marketing has become somewhat of a difficult marketing venue, due to spamming, it was only a matter of time before a new way to market emerged: Internet video marketing.


Author: Mike Dillard

Since email marketing has become somewhat of a difficult marketing venue, due to spamming, it was only a matter of time before a new way to market emerged: Internet video marketing. Internet video marketing, at present, is the best marketing tool available because our culture is visually oriented.

If given the option, most people would choose to watch a small video clip as opposed to reading boring Web content. When done properly, video marketing can be a very effective tool that will help you grow your business and increase sales to a point where you are happy. Just remember, effective doesn’t necessarily mean expensive.

One of the biggest Internet video marketing mistakes is making a video just to make a video. The Internet is not the place for a “monkey see monkey do” mentality. This will do more harm than good. There is a lot more to an effective video campaign than just putting together a video so you have something to add to your website.

When Internet video marketing is used properly and effectively it can be a great tool to help improve your lead generation and sales. Some Internet websites have reported that streaming videos have increased their conversion rate by as much as 33%. A statistic this good cannot be ignored.

One of the main advantages of using videos for marketing, is that a video gets to the point much quicker than the traditional text format approach, so don’t make your customers sit through a 30-minute video on the history of your company, chances are they aren’t interested.

However, Internet video marketing is not as easy and clear-cut as writing a blog post or a news story. Here are some tips and tricks so that you can use Internet video marketing to its fullest potential; reaping the rewards of increased sales and improving your leads.

Don’t take the video you just made, put it into a video directory and wait for the video to bring prospects to you. It doesn’t happen that way. If marketing was that simple there would be less time spent doing it. It is important to optimize using more than just the video search engines. Utilize the content search engines; they are there, so use them.

Name your video. It is highly unlikely that your video will show up in the search engine if its name is “32541859.mov” rather than something like “Internet-Video-Marketing.mov.” Use keywords in your video title and description. Your video will be found much easier by the search engines in order to index it properly.

Make your video short, zippy and professional. It should only take you 2-3 minutes to say what it would take someone 10 minutes to read on a website. If you grab a customer’s attention within the first 30 seconds there is a good chance they will watch the entire video. It also increases your chance of making a sale.

If you are linking to your video from other pages on your website, use anchor text. Anchor text, which is the visible text in a hyperlink, carries a lot of weight when it comes to search engine algorithms because the linked text is usually relevant to the landing page. Include RRS feeds allowing viewers to subscribe.

RSS feeds are an automatic way for your customers to receive content, as opposed to having to do a manual check. Double-check to make sure that the video file you submit has the proper extension. A good marketing video with the wrong extension will not lead to an increase in sales if your potential customers can’t view it.

Submit your internet marketing videos to the venues computer turn to for videos, such as YouTube, Google Videos and Yahoo! Videos. One great benefit to submitting with one or all of these is that your video will be hosted for free, keeping your website bandwidth for your customers. Currently with 6.1 million YouTube registered users; that is a lot of potential customers in one place you have the ability to reach.

Online marketing is being redefined by video marketing. Businesses are communicating with their customers in ways that weren’t heard of 10 years ago. Yet in another few years, it is quite likely that new ways of marketing will be developed and used, possibly even replacing the newest trend of today: Internet video marketing. But until that time comes, learn the basics of how to video market successfully and enjoy the ride to the top.

Article Source: http://www.articlesbase.com/marketing-articles/internet-video-marketing-the-newest-online-trend-225875.html
About the AuthorFrom waiting tables to millionaire at 29, Mike Dillard, is a professional marketer who has taught over 100,000 entrepreneurs from around the world how to tap into the power of his attraction marketing techniques. Sign up for his free on-line boot camp at: BuildYourOwnMLM.com

]]> http://videomarketingnow.com/internet-video-marketing-the-newest-online-trend.html/feed 0 Internet Video Marketing - the latest trend Internet Video Marketing: The Newest Online Trend Listen to the podcast/Mp3 by Barbara Griffin about the latest trend in Video Marketing. Since email marketing has become somewhat of a difficult marketing venue, due to spamming, it was only a matter of time before a new way to market emerged: Internet video marketing. Author: Mike Dillard Since email marketing has become somewhat of a difficult marketing venue, due to spamming, it was only a matter of time before a new way to market emerged: Internet video marketing. Internet video marketing, at present, is the best marketing tool available because our culture is visually oriented. If given the option, most people would choose to watch a small video clip as opposed to reading boring Web content. When done properly, video marketing can be a very effective tool that will help you grow your business and increase sales to a point where you are happy. Just remember, effective doesn’t necessarily mean expensive. One of the biggest Internet video marketing mistakes is making a video just to make a video. The Internet is not the place for a “monkey see monkey do” mentality. This will do more harm than good. There is a lot more to an effective video campaign than just putting together a video so you have something to add to your website. When Internet video marketing is used properly and effectively it can be a great tool to help improve your lead generation and sales. Some Internet websites have reported that streaming videos have increased their conversion rate by as much as 33%. A statistic this good cannot be ignored. One of the main advantages of using videos for marketing, is that a video gets to the point much quicker than the traditional text format approach, so don’t make your customers sit through a 30-minute video on the history of your company, chances are they aren’t interested. However, Internet video marketing is not as easy and clear-cut as writing a blog post or a news story. Here are some tips and tricks so that you can use Internet video marketing to its fullest potential; reaping the rewards of increased sales and improving your leads. Don’t take the video you just made, put it into a video directory and wait for the video to bring prospects to you. It doesn’t happen that way. If marketing was that simple there would be less time spent doing it. It is important to optimize using more than just the video search engines. Utilize the content search engines; they are there, so use them. Name your video. It is highly unlikely that your video will show up in the search engine if its name is “32541859.mov” rather than something like “Internet-Video-Marketing.mov.” Use keywords in your video title and description. Your video will be found much easier by the search engines in order to index it properly. Make your video short, zippy and professional. It should only take you 2-3 minutes to say what it would take someone 10 minutes to read on a website. If you grab a customer’s attention within the first 30 seconds there is a good chance they will watch the entire video. It also increases your chance of making a sale. If you are linking to your video from other pages on your website, use anchor text. Anchor text, which is the visible text in a hyperlink, carries a lot of weight when it comes to search engine algorithms because the linked text is usually relevant to the landing page. Include RRS feeds allowing viewers to subscribe. RSS feeds are an automatic way for your customers to receive content, as opposed to having to do a manual check. Double-check to make sure that the video file you submit has the proper extension. A good marketing video with the wrong extension will not lead to an increase in sales if your potential customers can’t view it. Submit your internet marketing videos to the venues computer turn to for videos, such as YouTube, Google Videos and Yahoo! Videos. One great [...] Listen to the podcast/Mp3 by Barbara Griffin about the latest trend in Video Marketing. Since email marketing has become somewhat of a difficult marketing venue, due to spamming, it was only a matter of time before a new way to market emerged: [...] Barbara Griffin 6.37 internet video marketing,video marketing,marketing tool,video campaign, video marketing now, video marketing trend no Viral Video Marketing Your Way To Success http://videomarketingnow.com/viral-video-marketing-your-way-to-success.html http://videomarketingnow.com/viral-video-marketing-your-way-to-success.html#comments Tue, 04 May 2010 14:00:29 +0000 Admin http://videomarketingnow.com/?p=107 Post image for Viral Video Marketing Your Way To Success

Viral Video Marketing

Viral Video Marketing

Viral video marketing is a super way to build your online brand, visibility, among a host of other online business benefits.

Would you like to know how to do it? Listen to my podcast/mp3!


Viral Video Marketing Your Way To Success


Author: Todd Ash

The definition of a viral video is basically a video clip which gains widespread popularity through the process of Internet sharing, typically through e-mail, IM messages, blogs and other media sharing websites. Brick Marketing’s viral video marketing is a service that combines the creation of a viral video and online video marketing.

Viral video marketing is a super way to build your online brand, visibility, among a host of other online business benefits. Take some lessons from the big guys about how to use video marketing the right way, it’s about more than just traffic.

The amateurs like “Brookers” and “Lonelygirl” publish their video clips for fun and notoriety, and the big corporations like Nike, Warner Bros, and MTV2 produce and publish them in order to drive traffic to their web sites and sell more of their products or services. Because the advertising cost relatively inexpensive. And it produces results.

Todays youth now spend more time online that watching television. It’s all about pageviews and favourites and bookmarks and links on blogs. Your YouTube video can assume viral status and be passed on via emails and blogs. Even be spotted on Facebook walls. Since the audience themselves decide whether or not your video is worthy enough to become viral or not. You better make sure it is. That is where StudioX comes in.

This piece also includes a best practices rundown by Justin Kirby, managing director of viral marketing company DMC, who did the planning, seeding and tracking for this campaign. The creative was produced by Maverick Media.

People aren’t just watching video online, either. They’re taking it with them by downloading video clips to their handheld devices like the video iPod and Sony’s video game console, the PlayStation Portable. Now cell phones have the ability to watch YouTube videos.

For the online entrepreneur (the web site owner seeking to make money online) the purpose of your you tube video is to bring traffic to your site. The You tube video site is a phenomenon which has taken the internet by storm and unless you’ve been off in a far away place, you will not doubt have seen one of the many videos which have been popularized by the site such as Tyson the roller-skating dog. Did you know that You Tube gets twice as much traffic as Google. That means that you tube alone, gets one million hits a day.

Do a video contest because everyone else is. This online-video “contest” fad will continue, and it will become more difficult to activate consumers to promote your product. Do a search for “video contest” on Google and you’ll see four or five different ads for contests.

The David Chappelle video contest is a good example of a nice idea with some executional flaws. First, it didn’t initially promote the contest on its own website because it wanted to focus people on buying the DVD. Second, it petered out. Contest winners weren’t announced and insufficient media budget promoted the contest. To give you an idea of how abused contests are getting, there was a summer promotion for a mayonnaise manufacturer looking for videos about may recipes.

However their are numerous ways to monetize viral videos. From contextual ad programs like Adsense, Yahoo Publishers Network and Chitika to affiliate programs and product sales “revenue sharing is just one aspect of earning money through the use of online video.

Viral video marketing is the gift that keeps on giving. Internet video marketing is going to be the next big thing in SEO. The “on-demand” characteristic of video marketing is another great benefit. Why video marketing is the most powerful and effective method to earn profits The truly simple steps to get setup in a flash and add videos to your web pages Why you’re suffering, even if you don’t know it, if you’re only using other advertising and promotion techniques. The big reasons why video marketing is so effective and how you can capitalize on them and so much more.

Viral videos are those videocam recordings that get spread around the internet like wild fire. Without anyencouragement, people share a video clip with everyone they know. And within days, thousands of people have seen the video clip.

Facebook: Share, share, share. Other ideas include creating an event that announces the video launch and inviting friends, writing a note and tagging friends, or posting the video on Facebook Video with a link back to the original YouTube video.

Look at the evolution from where the internet first started. It started out with everything being free. Natural search was first starting. You could actually go to the top of a natural search engine within a day or two of launching a site and start getting traffic almost immediately.

Kevin Nalts is one of the most-viewed YouTube comedians with more than 650 short online videos seen more than 25 million times. By day he’s a Marketing Director at a Fortune 100 company, and he speaks, writes and consults in the area of online marketing and viral video.

Article Source: http://www.articlesbase.com/viral-marketing-articles/viral-video-marketing-your-way-to-success-438013.html
About the AuthorTodd Ash Is An Entrepreneur and A Master Of Network Marketing.To Find Out More About Succeeding Online Click Here To Visit Toddash.com For Free Information

]]> http://videomarketingnow.com/viral-video-marketing-your-way-to-success.html/feed 1 Viral Video Marketing Viral video marketing is a super way to build your online brand, visibility, among a host of other online business benefits. Would you like to know how to do it? Listen to my podcast/mp3! Viral Video Marketing Your Way To Success Author: Todd Ash The definition of a viral video is basically a video clip which gains widespread popularity through the process of Internet sharing, typically through e-mail, IM messages, blogs and other media sharing websites. Brick Marketing’s viral video marketing is a service that combines the creation of a viral video and online video marketing. Viral video marketing is a super way to build your online brand, visibility, among a host of other online business benefits. Take some lessons from the big guys about how to use video marketing the right way, it’s about more than just traffic. The amateurs like “Brookers” and “Lonelygirl” publish their video clips for fun and notoriety, and the big corporations like Nike, Warner Bros, and MTV2 produce and publish them in order to drive traffic to their web sites and sell more of their products or services. Because the advertising cost relatively inexpensive. And it produces results. Todays youth now spend more time online that watching television. It’s all about pageviews and favourites and bookmarks and links on blogs. Your YouTube video can assume viral status and be passed on via emails and blogs. Even be spotted on Facebook walls. Since the audience themselves decide whether or not your video is worthy enough to become viral or not. You better make sure it is. That is where StudioX comes in. This piece also includes a best practices rundown by Justin Kirby, managing director of viral marketing company DMC, who did the planning, seeding and tracking for this campaign. The creative was produced by Maverick Media. People aren’t just watching video online, either. They’re taking it with them by downloading video clips to their handheld devices like the video iPod and Sony’s video game console, the PlayStation Portable. Now cell phones have the ability to watch YouTube videos. For the online entrepreneur (the web site owner seeking to make money online) the purpose of your you tube video is to bring traffic to your site. The You tube video site is a phenomenon which has taken the internet by storm and unless you’ve been off in a far away place, you will not doubt have seen one of the many videos which have been popularized by the site such as Tyson the roller-skating dog. Did you know that You Tube gets twice as much traffic as Google. That means that you tube alone, gets one million hits a day. Do a video contest because everyone else is. This online-video “contest” fad will continue, and it will become more difficult to activate consumers to promote your product. Do a search for “video contest” on Google and you’ll see four or five different ads for contests. The David Chappelle video contest is a good example of a nice idea with some executional flaws. First, it didn’t initially promote the contest on its own website because it wanted to focus people on buying the DVD. Second, it petered out. Contest winners weren’t announced and insufficient media budget promoted the contest. To give you an idea of how abused contests are getting, there was a summer promotion for a mayonnaise manufacturer looking for videos about may recipes. However their are numerous ways to monetize viral videos. From contextual ad programs like Adsense, Yahoo Publishers Network and Chitika to affiliate programs and product sales “revenue sharing is just one aspect of earning money through the use of online video. Viral video marketing is the gift that keeps on giving. Internet video marketing is going to be the next big thing in SEO. The “on-demand” characteristic of video marketing is another great benefit. Why video marketing is the most powerful and effective method to earn profits The truly [...] Viral video marketing is a super way to build your online brand, visibility, among a host of other online business benefits. Listen to the mp3 podcast by Barbara Griffin from Video Marketing Now.com Barbara Griffin 4.14 viral video marketing,video marketing, viral video, facebook, youtube, tagging, video no Making Video Marketing Work For Your Business http://videomarketingnow.com/making-video-marketing-work-for-your-business.html http://videomarketingnow.com/making-video-marketing-work-for-your-business.html#comments Tue, 04 May 2010 13:36:41 +0000 Admin http://videomarketingnow.com/?p=100 Post image for Making Video Marketing Work For Your Business

video marketing for business

There’s something a little sneaky about video marketing.

This method that currently has so much impact in the online world has the ability to come off more like entertainment than a form of advertising, but it works!

How many marketing methods are truly able to pull this off? Listen to my podcast/mp3!






Making Video Marketing Work For Your Business Author: Matthew Bredel There’s something a little sneaky about video marketing. This method that currently has so much impact in the online world has the ability to come off more like entertainment than a form of advertising, but it works! How many marketing methods are truly able to pull this off? As the ultimate tool to connect with customers in a unique and creative way, video marketing has proven to be a powerhouse when it comes to increasing traffic and the all important return-on-investment. Perhaps you have never considered video marketing for yourself or have just thought the method was out of your league; now may be the right time to try your hand at something that is producing massive results for IMers-both the veterans and the newbies. The popularity of video is evident in YouTube video traffic numbers alone. More than 1,000,000 videos are viewed on YouTube each and every day. The amount of time people spend watching these videos is significant, and it you may be easier than you think to get your videos viewed by your target market. In addition to the sheer traffic videos attract, another benefit to video marketing is its cost effectiveness and ease-of-use once you get the hang of it. You also have the freedom to make the kind of video you want to make. You can go all out and do something very wild and crazy and creative to get the attention of viewers, or you can produce videos that are information-packed and provide an educational service to your customers. The choice is yours, but ultimately the purpose of video marketing is the same as the purpose of blogs, articles and advertisements: TRAFFIC. With your videos, you are essentially establishing a connection with potential customers, giving them a taste of who you are and what your business is all about. Many marketers believe it’s much easier to create such a connection through video rather than through the written word or even a flashy advertisement. The reason? Today’s customers are very visual, and they like to be entertained, which is why videos fit the bill quite nicely. Where do you begin with video marketing? If you are trying to get your video marketing efforts off the ground, you may find it helpful to go with a system to help you step-by-step. Traffic Geyser is one program that guides you through the process involved in the creation, distribution and promotion of your videos. It can be of great benefit to have all you need for your video marketing efforts through one easy-to-use site and system. However, if such a program isn’t in your budget, it is also possible to find what you need online quite often for free. From video marketing tips and strategies to free tools to help you create and distribute your videos, some solid research will help you to come up with what you need to use video marketing effectively. While for some marketers the video creation process is most challenging, for others it is coming up with ideas and a purpose for the actual video that provides a stumbling block. If you are stumped for ideas when it comes to your videos, consider some of these: – Pump up your customer list by offering free informational videos in exchange for their contact info. – Use videos to provide buzz and excitement for a specific product launch. – Produce videos that can add value to your site with an educational video series or another way to provide a service to your site visitors. – Help your visitors get to know who you are through introducing yourself in a video. – Pitch your product or service with a creative video or two. Even if video marketing is foreign territory, don’t let the unknown intimidate you. The sky’s the limit when it comes to increasing your traffic potential and sales using video. Even a newbie to the IM world can develop a video of worth to potential customers. Now is the time to get involved in this video marketing wave. If you don’t, someone else will, and they may just take your customers. Article Source: http://www.articlesbase.com/marketing-articles/making-video-marketing-work-for-your-business-809278.html About the AuthorTo learn more about video marketing and Traffic Geyser visit TheWebReviewer.

]]> http://videomarketingnow.com/making-video-marketing-work-for-your-business.html/feed 0 There’s something a little sneaky about video marketing. This method that currently has so much impact in the online world has the ability to come off more like entertainment than a form of advertising, but it works! How many marketing methods are truly able to pull this off? Listen to my podcast/mp3! Making Video Marketing Work For Your Business Author: Matthew Bredel There’s something a little sneaky about video marketing. This method that currently has so much impact in the online world has the ability to come off more like entertainment than a form of advertising, but it works! How many marketing methods are truly able to pull this off? As the ultimate tool to connect with customers in a unique and creative way, video marketing has proven to be a powerhouse when it comes to increasing traffic and the all important return-on-investment. Perhaps you have never considered video marketing for yourself or have just thought the method was out of your league; now may be the right time to try your hand at something that is producing massive results for IMers-both the veterans and the newbies. The popularity of video is evident in YouTube video traffic numbers alone. More than 1,000,000 videos are viewed on YouTube each and every day. The amount of time people spend watching these videos is significant, and it you may be easier than you think to get your videos viewed by your target market. In addition to the sheer traffic videos attract, another benefit to video marketing is its cost effectiveness and ease-of-use once you get the hang of it. You also have the freedom to make the kind of video you want to make. You can go all out and do something very wild and crazy and creative to get the attention of viewers, or you can produce videos that are information-packed and provide an educational service to your customers. The choice is yours, but ultimately the purpose of video marketing is the same as the purpose of blogs, articles and advertisements: TRAFFIC. With your videos, you are essentially establishing a connection with potential customers, giving them a taste of who you are and what your business is all about. Many marketers believe it’s much easier to create such a connection through video rather than through the written word or even a flashy advertisement. The reason? Today’s customers are very visual, and they like to be entertained, which is why videos fit the bill quite nicely. Where do you begin with video marketing? If you are trying to get your video marketing efforts off the ground, you may find it helpful to go with a system to help you step-by-step. Traffic Geyser is one program that guides you through the process involved in the creation, distribution and promotion of your videos. It can be of great benefit to have all you need for your video marketing efforts through one easy-to-use site and system. However, if such a program isn’t in your budget, it is also possible to find what you need online quite often for free. From video marketing tips and strategies to free tools to help you create and distribute your videos, some solid research will help you to come up with what you need to use video marketing effectively. While for some marketers the video creation process is most challenging, for others it is coming up with ideas and a purpose for the actual video that provides a stumbling block. If you are stumped for ideas when it comes to your videos, consider some of these: – Pump up your customer list by offering free informational videos in exchange for their contact info. – Use videos to provide buzz and excitement for a specific product launch. – Produce videos that can add value to your site with an educational video series or another way to provide a service to your site visitors. – Help your visitors get to know who you are through introducing yourself in a video. – Pitch your product or service with a creative video or two. Even if video marketing is [...] There's something a little sneaky about video marketing. This method that currently has so much impact in the online world has the ability to come off more like entertainment than a form of advertising, but it works! How many marketing [...] Barbara Griffin 4.21 video marketing, video distribution, youtube traffic, social marketing no Video Marketing is So Hot Right Now http://videomarketingnow.com/video-marketing-is-so-hot-right-now.html http://videomarketingnow.com/video-marketing-is-so-hot-right-now.html#comments Sun, 02 May 2010 11:33:58 +0000 Admin http://videomarketingnow.com/?p=80 Post image for Video Marketing is So Hot Right Now

Video Marketing

Video Marketing

Video Marketing is possibly *the* most effective marketing strategy that you could use right now.

Think about it: your customers can see and hear what your product or service is about. Works especially well when there is something you want to explain or demonstrate about your product or service, or if you want to communicate a personal message to your potential clients.

If you’ve seen the power of video marketing in action and definitely want to get amongst it, but lack skills, software, equipment or time, then the team at Video Marketing Now can help!

Video Email Marketing is the New old-school Direct Mail.

But it’s the same principal – a personal delivery of your message right into your customer’s inbox, for them to read at home or work, at a time that’s convenient to them.

Video Testimonials

These days, it’s just not a testimonial unless it’s a video testimonial.

We stopped trusting those non-video testimonials on websites long ago – they’re too easy to fake.

However, a good video testimonial offers the all-important social proof.

Proof that an actual human has been happy with the product or service they are endorsing.

The internet has been all about social proof and peer referrals these days, specially since everyone has got used to Web 2.0 properties and uses them like mad. (think facebook, twitter, myspace, linked in, etc.)

Google is still number one, sure, but Facebook is #2, and Youtube is #3 – though they can swap places on any given day. And as Youtube is actually a search engine in it’s own right, it’s worth just as much time targetting youtube in your website’s SEO (search engine optimization) efforts as it is to concentrate on Google, since people are spending so much time on youtube these days.

And it’s growing! (no wonder Google bought Youtube…)

Video SEO has even got it’s own term these days – VSEO.

Google loves video, apparently. Although all we marketers can do is speculate, by running various tests and observing what happens – because Google doesn’t publicly divulge most of their their ranking algorithm criteria – experts believe that if you have video on your page, you will get an extra Google brownie point or two.

Which helps your rankings.

Video Marketing does not have to be expensive

Video Marketing does not have to be expensive.

In the old days – sure, specially if you went the whole hog and shot on 35mm, with lights, multiple cameras, a sound recordist, hair, makeup, and an expensive edit, with possibly even some animation and special effects, done by rows of mac boffins – oh – and an original score – then, yes. It was, and still is, big bucks to make films.

Advertising agencies regularly spend 1M of client money on a TVC (and the rest!) – but these days, even bootstrappers and SMEs can afford video marketing. Youtube video quality is improving, but right now, footage shot on an iphone on a 2 megapixel camera is still perfectly acceptable (depending on what you’re doing, of course, and who it’s for.)

Basically, if it’s valuable content, that’s more important than camera quality. Case in point: mobile phone footage being broadcast on the global television news, if some person got an exclusive piece of footage of an important event that the network news crews didn’t capture with all their fancy equipment.

Hollywood aside; my point is that if you want to connect with your customers, over-producing your video may actually have the opposite effect on your customers.

(I have seen more than one ‘corporate video’ that dressed up the company staff as if they were on CNN – but ‘not in a good way’.)

You don’t want your potential customers to watch your video marketing and thing ‘what a bunch of w#%(*^nkers!’ now, do you? Or worse still, think ‘no wonder their prices are so high, they’re wasting all this money doing expensive ego-driven marketing bumf!’

Don’t risk putting your customers off by overproducing a video you think is spectacular and makes you look like a legend, but which won’t do anything to make your customer bond with you or want to do business with you.

You got to keep it REAL.

Not that I am advocating crappy production levels; just that your video production company who wants to charge you $10,000 per minute is probably going to be overkill for video marketing purposes.

You want your customers to watch your video marketing and think ‘Wow! I was just looking for something like this on google and look what I found! These guys seem like the perfect thing for me right now! I think I’ll even forward this video to my hubby/ best friend/ business partner to check out!’

Best case scenario; your video marketing goes viral! (It happens!) -

Obviously if you are a high end firm you can pitch your video a little higher, and make it look close to television standard, in terms of lights, sound, miking, music, and screen resolution. It largely depends on your market.

But I do see a lot of mistakes made by companies who spend a lot of money on video marketing and don’t do it right.

What video marketing done correctly should do is bridge the gap between a complete stranger watching your video on the web, and someone who may want to do business with you – right now!

Keepin’ it REAL

Keepin’ it REAL. That’s what works today.

We’re in the era of authenticity. BS-artists will no longer be tolerated.

Your potential customers want to be able to VIBE you.

In private, without you being there to hassle or hard-sell them.

People want to decide all by themselves whether they want to do business with you, and then come to you and do exactly of their own accord – not because you forced them into it.

Yes: you are selling to them, you have something to offer; but your customers should feel as though they chose to do business with you, or buy from you. And video marketing is such a brilliant way to be able to get your potential customer to that point, where they choose you.

Video Marketing is the best way I know to get your honest message out to your potential clients in a way that they will enjoy receiving it.

So, to conclude (though I could go on all day! ) – I am convinced that video marketing is absolutely the best website marketing strategy you could concentrate your online marketing efforts into right now.

Get into it!

(and if you need any help with video production, sound mix, enhancements, uploading or any part of the process, give me (Barbara Griffin) a text on +61401021998 – I’d be happy to help! Or just use the contact form.

]]> http://videomarketingnow.com/video-marketing-is-so-hot-right-now.html/feed 0 Video Marketing Video Marketing is possibly *the* most effective marketing strategy that you could use right now. Think about it: your customers can see and hear what your product or service is about. Works especially well when there is something you want to explain or demonstrate about your product or service, or if you want to communicate a personal message to your potential clients. If you’ve seen the power of video marketing in action and definitely want to get amongst it, but lack skills, software, equipment or time, then the team at Video Marketing Now can help! Video Email Marketing is the New old-school Direct Mail. But it’s the same principal – a personal delivery of your message right into your customer’s inbox, for them to read at home or work, at a time that’s convenient to them. Video Testimonials These days, it’s just not a testimonial unless it’s a video testimonial. We stopped trusting those non-video testimonials on websites long ago – they’re too easy to fake. However, a good video testimonial offers the all-important social proof. Proof that an actual human has been happy with the product or service they are endorsing. The internet has been all about social proof and peer referrals these days, specially since everyone has got used to Web 2.0 properties and uses them like mad. (think facebook, twitter, myspace, linked in, etc.) Google is still number one, sure, but Facebook is #2, and Youtube is #3 – though they can swap places on any given day. And as Youtube is actually a search engine in it’s own right, it’s worth just as much time targetting youtube in your website’s SEO (search engine optimization) efforts as it is to concentrate on Google, since people are spending so much time on youtube these days. And it’s growing! (no wonder Google bought Youtube…) Video SEO has even got it’s own term these days – VSEO. Google loves video, apparently. Although all we marketers can do is speculate, by running various tests and observing what happens – because Google doesn’t publicly divulge most of their their ranking algorithm criteria – experts believe that if you have video on your page, you will get an extra Google brownie point or two. Which helps your rankings. Video Marketing does not have to be expensive Video Marketing does not have to be expensive. In the old days – sure, specially if you went the whole hog and shot on 35mm, with lights, multiple cameras, a sound recordist, hair, makeup, and an expensive edit, with possibly even some animation and special effects, done by rows of mac boffins – oh – and an original score – then, yes. It was, and still is, big bucks to make films. Advertising agencies regularly spend 1M of client money on a TVC (and the rest!) – but these days, even bootstrappers and SMEs can afford video marketing. Youtube video quality is improving, but right now, footage shot on an iphone on a 2 megapixel camera is still perfectly acceptable (depending on what you’re doing, of course, and who it’s for.) Basically, if it’s valuable content, that’s more important than camera quality. Case in point: mobile phone footage being broadcast on the global television news, if some person got an exclusive piece of footage of an important event that the network news crews didn’t capture with all their fancy equipment. Hollywood aside; my point is that if you want to connect with your customers, over-producing your video may actually have the opposite effect on your customers. (I have seen more than one ‘corporate video’ that dressed up the company staff as if they were on CNN – but ‘not in a good way’.) You don’t want your potential customers to watch your video marketing and thing ‘what a bunch of w#%(*^nkers!’ now, do you? Or worse still, think ‘no wonder their prices are so high, they’re wasting all this money doing expensive ego-driven marketing bumf!’ Don’t risk putting your customers off by [...] Video Marketing is possibly *the* most effective marketing strategy that you could use right now. Think about it: your customers can see and hear what your product or service is about. Works especially well when there is something you want to [...] Barbara Griffin 8.05 video marketing, video email marketing, marketing video production, internet marketing The 30-Day Challenge http://videomarketingnow.com/the-30-day-challenge.html http://videomarketingnow.com/the-30-day-challenge.html#comments Sat, 01 May 2010 11:15:53 +0000 Admin http://videomarketingnow.com/?p=67 Post image for The 30-Day Challenge

okay, so a bit of background information to this site, if anyone’s interested!

The thing is, I’ve been a Sydney music producer for about 15 years and over the last year have branched out into multimedia, seo-optimized content for websites marketing a product or service, getting people with existing websites more organic search engine traffic, and video.

So basically for the last 6 months or so I have been doing as much video marketing, marketing video production, as I have audio, sound mixing, sound effects, sound design, songwriting for television shows, themes and TV commercials and jingles, (i’m signed to Sony/ATV and on my third publishing deal with them) – and all that other stuff I talk about too like optimizing your video for seo and so on – this is because I’m also an internet marketer.

However, I didn’t have a dedicated website for this. Sure, I had other websites – like I Can Build You a Website! which is my wordpress website building service, and Fast Start Web Formula, which is my internet marketing coaching and wordpress coaching site, and even i-marketingedge.com (which I recommend you visit, to get instant access to our awesome (if we do say ourselves) video called the online business blueprint (totally free!)

Internet Marketing Niche

A Niche (as they call 'em in Internet Marketing circles!)

Anyway, I digress. So I had some sites related to my ‘niches’ – as they call ‘em in internet marketing circles – but I didn’t have a dedicated site for my video marketing.

However, I was in a mastermind group; an internet marketing mastermind group.
And we decided that we were going to create a group product. We decided that an information product that taught people how to achieve front page in google rankings in one month (30 days) would be the go.

Everyone in the group won access by impressing internet marketer James Schramko AKA Shrakmo – here is the direct link to James’ free report that was the thing that got me started – anyway, so this mastermind group was formed after we all built a website at the last Fast Web Formula seminar that showed we had implemented something we’d learned at the seminar.

So the winners were formed into a mastermind group, which James is private coaching (that was our awesome prize!) – however being in the mastermind group in itself has been an ‘interesting experience’ at times (see accountability on my Barbara Griffin personal website!).

So anyway, that’s the background of the group.

And this website is my ‘contender’ for the 30-day challenge.

Now, here’s the thing: ALL of the other guys in the group picked a keyword that has only about 40,000-50,000 competing websites. I, however, have picked a keyword (“video marketing”, in case that wasn’t obvious! hehe) – that has 423,000 (i.e., ten times as hard).

So sue me: but I just thought it was the ‘right’ keyword for me. It’s just that…. video marketing is what I do, duh. So, my keyword is my keyword. Right!

(okay, I have some sub keywords that I am also going to try and rank for, like ‘video email marketing’ and ‘marketing video production’ and so on, there are about 7 others that would be ‘easier’.)

but know this about me:
Great quote from the outrageous, beautiful and impeccable Ramtha:
( – from memory, so I hope I get this roughly right – )

“If you want an easy life, hit yourself over the head with a hammer. They’ll even bring the food to your bed!”
- Ramtha (Like, do you get it? So funny, so ironic, so deep, so ‘YEAH!’)

As in; there is no such thing as an easy life.
And I have never picked the easy option.

So, I really don’t know if I will be able to show up on page 1 of google when one searches for the term video marketing in 30 days. But I am damn well gonna try, without spamming, scamming, or asking my friends to help me (with the exception of the lovely Belinda Faulkner AKA tecknowoman, who offered not only her help, but access to her Linkvana account. bless!)

Now the dark side of all this is if I am not successful, and the mastermind group has already said this to me, ‘Barb we could make an example of you how you didn’t follow the instructions and chose a keyword that was way too competitive and failed’.

However, here’s the thing.

Let’s say the 30 day challenge is an analogy of ‘how to beat 40,000 people in 30 days’ and that basically what I have done is raise the ante for myself, i.e. my actual challenge is ten times harder AKA ‘how to beat 423,000 people in 30 days’ – then even if I only 50 percent get there, I’ve already achieved 500 percent better than the ‘achievable goal’ aimed for by the others. Right?

So as far as I can see, I cannot fail. Right? Even if I ‘fail’ by the rest of the group’s standards or even the 30 day challenge, if my task was harder, and I get a certain percentage of the way there, I’m all good with that.

And so be that!

Besides, I’ve got my (easier) backup keywords to rank for, provided I also target them, so my ego doesn’t get all battered and so we can prove that the 30 day challenge does actually 100 percent work.

(PS, this is going to be an amazing information product because we have actually been creating it in real time. seriously.!)

]]> http://videomarketingnow.com/the-30-day-challenge.html/feed 2 okay, so a bit of background information to this site, if anyone’s interested! The thing is, I’ve been a Sydney music producer for about 15 years and over the last year have branched out into multimedia, seo-optimized content for websites marketing a product or service, getting people with existing websites more organic search engine traffic, and video. So basically for the last 6 months or so I have been doing as much video marketing, marketing video production, as I have audio, sound mixing, sound effects, sound design, songwriting for television shows, themes and TV commercials and jingles, (i’m signed to Sony/ATV and on my third publishing deal with them) – and all that other stuff I talk about too like optimizing your video for seo and so on – this is because I’m also an internet marketer. However, I didn’t have a dedicated website for this. Sure, I had other websites – like I Can Build You a Website! which is my wordpress website building service, and Fast Start Web Formula, which is my internet marketing coaching and wordpress coaching site, and even i-marketingedge.com (which I recommend you visit, to get instant access to our awesome (if we do say ourselves) video called the online business blueprint (totally free!) A Niche (as they call 'em in Internet Marketing circles!) Anyway, I digress. So I had some sites related to my ‘niches’ – as they call ‘em in internet marketing circles – but I didn’t have a dedicated site for my video marketing. However, I was in a mastermind group; an internet marketing mastermind group. And we decided that we were going to create a group product. We decided that an information product that taught people how to achieve front page in google rankings in one month (30 days) would be the go. Everyone in the group won access by impressing internet marketer James Schramko AKA Shrakmo – here is the direct link to James’ free report that was the thing that got me started – anyway, so this mastermind group was formed after we all built a website at the last Fast Web Formula seminar that showed we had implemented something we’d learned at the seminar. So the winners were formed into a mastermind group, which James is private coaching (that was our awesome prize!) – however being in the mastermind group in itself has been an ‘interesting experience’ at times (see accountability on my Barbara Griffin personal website!). So anyway, that’s the background of the group. And this website is my ‘contender’ for the 30-day challenge. Now, here’s the thing: ALL of the other guys in the group picked a keyword that has only about 40,000-50,000 competing websites. I, however, have picked a keyword (“video marketing”, in case that wasn’t obvious! hehe) – that has 423,000 (i.e., ten times as hard). So sue me: but I just thought it was the ‘right’ keyword for me. It’s just that…. video marketing is what I do, duh. So, my keyword is my keyword. Right! (okay, I have some sub keywords that I am also going to try and rank for, like ‘video email marketing’ and ‘marketing video production’ and so on, there are about 7 others that would be ‘easier’.) but know this about me: Great quote from the outrageous, beautiful and impeccable Ramtha: ( – from memory, so I hope I get this roughly right – ) “If you want an easy life, hit yourself over the head with a hammer. They’ll even bring the food to your bed!” - Ramtha (Like, do you get it? So funny, so ironic, so deep, so ‘YEAH!’) As in; there is no such thing as an easy life. And I have never picked the easy option. So, I really don’t know if I will be able to show up on page 1 of google when one searches for the term video marketing in 30 days. But I am damn well gonna try, without spamming, scamming, or asking my friends to help me (with the exception of the lovely Belinda Faulkner AKA tecknowoman, who offered not only her help, but access to her Linkvana [...] okay, so a bit of background information to this site, if anyone’s interested! The thing is, I’ve been a Sydney music producer for about 15 years and over the last year have branched out into multimedia, seo-optimized content for websites [...] Barbara Griffin 7.33 video marketing, 30 day challenge no The Three Golden Rules of Video Marketing http://videomarketingnow.com/the-three-golden-rules-of-video-marketing.html http://videomarketingnow.com/the-three-golden-rules-of-video-marketing.html#comments Thu, 29 Apr 2010 08:06:09 +0000 Admin http://videomarketingnow.com/?p=64 Post image for The Three Golden Rules of Video Marketing

Video Marketing is basically your message, in the form of a video, sent to potential prospects or customers, or perhaps your existing customers or your mailing list.

So, what are the three golden rules of marketing video production?

This is what I reckon:

1) Speak to your customer as though you understand them

Even with video marketing, it’s still sales and marketing, and so the basic rules of marketing apply.

Remember all those copywriting golden rules about knowing who your ideal customer is, and their deepest emotional pain? Address those needs in your video, and your customer will be so pleased you understand where they’re coming from, that they will be putty in your hands and want to buy from you, because you understand them!

Example: Let’s say you are selling an exercise product about getting tighter abs. Your video marketing would speak to your ideal customer (someone who isn’t in peak fitness, but wants to be) – but has certain barriers towards your product, such as ‘I don’t know if this will work.’ (give them some proof, or testimonials) – and ‘it sounds too hard’ – (make it look easy and fun in the video!) – or ‘what say I buy it and it’s rubbish?’ – (you might offer a money back guarantee).

Sometimes you know the customer will have a barrier to the purchase that you can’t address positively, i.e. let’s say the product won’t work overnight, but results take consistent effort – then, instead of trying to pretend that your product will work ‘overnight like a miracle!’ – why not be real, and say ‘this probably isn’t for you if you are looking for a magic pill overnight trick to have flat abs by Friday. if you want that, why not buy one of the other 1000′s of scammy products out there!’ – as in, you can make a perceived negative (‘this product won’t work overnight, unless you put the work in’) into a positive (‘because this is a real system, and all the others are just scams offering your empty promises with no money back guarantee.’)

2) Make sure the audio is as good quality as you can manage.

Sometimes, there is background noise in your video marketing recording. A lot of times this can actually be stripped away (such as by using the Strip Silence function in Logic Studio 9, which I use for my sound mixing) or perhaps a noise-reduction plug in (again, I use Logic Studio 9 for this). You can also boost audio levels if they are soft, either by lifting the volume, compression and limiting, or eq (bringing up a certain frequency and thus making the vocal ‘pop’.)

You can also reduce frequencies – such as stripping out the low end, which is often just ‘noise’ – and you can do microscopic edits to reduce pops (like loud P’s that distort the sound) – or editing out a sudden loud noise.

You can also normalise levels, such as when cutting between two different locations where the sound quality is quite different, and fade edit points in and out so they are not noticeable.

(If you need help with your audio post production, just send the video to me, and I can fix the audio and send the video back to you with new audio!)

In rare cases you may want to replace dialogue. In the case of a sting or voiceover tag that is used over and over again, this can definitely be worth it.

Oh; and adding music covers a multitude of sins, including adding emotion – just make sure that it doesn’t drown out your voiceover.

Voiceovers, I believe sound best when spoken by humans. Computer-generated voiceovers are kind of a fun trick, when combined with a speaking cartoon avatar, but for constant use? I just don’t think they are as good. But you could always split test two different versions and see which converts better!

3) Make sure the pictures look okay! – and if not, replace them!

Many times with marketing video production you may want to edit out a piece here and there (let’s say, I scratched my head in the video and want to edit that bit out) – but want to keep the audio, therefore creating a ‘hole’ in the pictures that you have to replace. I have found that a simple fade to black (if the duration is short) or cut-away to a little animation or picture which illustrates a concept you are talking about at that spot (if the hole is a little longer) can do the trick!

You can use just the audio, and replace pictures – and this can make a really cool video – where you intercut product shots and charts and other visual aids.

Often I get video to work with that the client has sent me that’s not super-great quality. The workaround for this is that when you embed the video in the page, you just make the player a smaller screen size (such as, display it in a side-bar). Most video looks okay (or, at least better) when it’s small. It’s when you blow it up to full screen that you might notice more if it’s grainy and so on. But don’t panic too much; low res video generally loads faster. Sometimes HD footage that’s been uploaded at a very high resolution takes so long to load that the customer may have lost interest and leaves the page without even watching the video.

That concludes my three golden rules for video marketing.

It is amazing how you can actually ‘save’ a video – by doing these little enhancements and tricks – and a lot of the work I do here at videomarketingnow.com is just that, saving peoples footage or saving people’s audio or else enhancing by adding effects, more edits, branded titles, and so on.

chat soon!
barbs

]]> http://videomarketingnow.com/the-three-golden-rules-of-video-marketing.html/feed 3 Video Marketing is basically your message, in the form of a video, sent to potential prospects or customers, or perhaps your existing customers or your mailing list. So, what are the three golden rules of marketing video production? This is what I reckon: 1) Speak to your customer as though you understand them Even with video marketing, it’s still sales and marketing, and so the basic rules of marketing apply. Remember all those copywriting golden rules about knowing who your ideal customer is, and their deepest emotional pain? Address those needs in your video, and your customer will be so pleased you understand where they’re coming from, that they will be putty in your hands and want to buy from you, because you understand them! Example: Let’s say you are selling an exercise product about getting tighter abs. Your video marketing would speak to your ideal customer (someone who isn’t in peak fitness, but wants to be) – but has certain barriers towards your product, such as ‘I don’t know if this will work.’ (give them some proof, or testimonials) – and ‘it sounds too hard’ – (make it look easy and fun in the video!) – or ‘what say I buy it and it’s rubbish?’ – (you might offer a money back guarantee). Sometimes you know the customer will have a barrier to the purchase that you can’t address positively, i.e. let’s say the product won’t work overnight, but results take consistent effort – then, instead of trying to pretend that your product will work ‘overnight like a miracle!’ – why not be real, and say ‘this probably isn’t for you if you are looking for a magic pill overnight trick to have flat abs by Friday. if you want that, why not buy one of the other 1000′s of scammy products out there!’ – as in, you can make a perceived negative (‘this product won’t work overnight, unless you put the work in’) into a positive (‘because this is a real system, and all the others are just scams offering your empty promises with no money back guarantee.’) 2) Make sure the audio is as good quality as you can manage. Sometimes, there is background noise in your video marketing recording. A lot of times this can actually be stripped away (such as by using the Strip Silence function in Logic Studio 9, which I use for my sound mixing) or perhaps a noise-reduction plug in (again, I use Logic Studio 9 for this). You can also boost audio levels if they are soft, either by lifting the volume, compression and limiting, or eq (bringing up a certain frequency and thus making the vocal ‘pop’.) You can also reduce frequencies – such as stripping out the low end, which is often just ‘noise’ – and you can do microscopic edits to reduce pops (like loud P’s that distort the sound) – or editing out a sudden loud noise. You can also normalise levels, such as when cutting between two different locations where the sound quality is quite different, and fade edit points in and out so they are not noticeable. (If you need help with your audio post production, just send the video to me, and I can fix the audio and send the video back to you with new audio!) In rare cases you may want to replace dialogue. In the case of a sting or voiceover tag that is used over and over again, this can definitely be worth it. Oh; and adding music covers a multitude of sins, including adding emotion – just make sure that it doesn’t drown out your voiceover. Voiceovers, I believe sound best when spoken by humans. Computer-generated voiceovers are kind of a fun trick, when combined with a speaking cartoon avatar, but for constant use? I just don’t think they are as good. But you could always split test two different versions and see which converts better! 3) Make sure the pictures look okay! – and if not, replace them! Many times with marketing video production you may want to edit out a piece here and there (let’s say, I scratched my head in the video and want to edit that bit out) [...] Video Marketing is basically your message, in the form of a video, sent to potential prospects or customers, or perhaps your existing customers or your mailing list. Here are the three golden rules of marketing video production. Barbara Griffin 7.22 video marketing, video email marketing, marketing video production no Video Blogging for Business http://videomarketingnow.com/video-blogging-for-business.html http://videomarketingnow.com/video-blogging-for-business.html#comments Wed, 28 Apr 2010 14:56:09 +0000 Admin http://videomarketingnow.com/?p=31 Post image for Video Blogging for Business


I predict that Video Blogging for business is going to be big, and that any business incorporating that into their video marketing campaign is going to absolutely smash their competition who isn’t doing it yet!

Video Marketing using Podcasts: I-phone

Video Marketing using Podcasts: I-phone

We’re all becoming information and content junkies, and we’re sick of reading (which seems way too much like work!) – and infotainment is huge.

Infotainment, as in – we like information, we love it! – but we like to be entertained while we’re learning.
- plus, the more senses and emotions engaged by the material, the better we like it.

Cause it makes us feel something.

(good, hopefully!)

So, my point – becoming a video podcaster is actually quite easy. And it’s going to be huge.

I am about to set this up for a client (helping them create some weekly video content, and setting them up as a podcaster, and incorporating that technology into their website.)

Video Marketing for business is so much more, these days, than just creating a webomercial, uploading it somewhere and then thinking ‘okay, I’m done’.

I think businesses should totally consider making regular video content about their niche or expertise, and growing some trust and a ‘relationship’ with their clients that way.

And ps, if you need some help with that, I’m just an email away!

]]> http://videomarketingnow.com/video-blogging-for-business.html/feed 0 I predict that Video Blogging for business is going to be big, and that any business incorporating that into their video marketing campaign is going to absolutely smash their competition who isn’t doing it yet! Video Marketing using Podcasts: I-phone We’re all becoming information and content junkies, and we’re sick of reading (which seems way too much like work!) – and infotainment is huge. Infotainment, as in – we like information, we love it! – but we like to be entertained while we’re learning. - plus, the more senses and emotions engaged by the material, the better we like it. Cause it makes us feel something. (good, hopefully!) So, my point – becoming a video podcaster is actually quite easy. And it’s going to be huge. I am about to set this up for a client (helping them create some weekly video content, and setting them up as a podcaster, and incorporating that technology into their website.) Video Marketing for business is so much more, these days, than just creating a webomercial, uploading it somewhere and then thinking ‘okay, I’m done’. I think businesses should totally consider making regular video content about their niche or expertise, and growing some trust and a ‘relationship’ with their clients that way. And ps, if you need some help with that, I’m just an email away! PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait… I predict that Video Blogging for business is going to be big, and that any business incorporating that into their video marketing campaign is going to absolutely smash their competition who isn’t doing it yet! We’re all becoming information [...] Barbara Griffin 2.14 video marketing, video blogging, video email marketing, marketing video production no